Starboard Commercial Real Estate

Hans Hansson | July 6, 2011

For years we have heard of the salesperson that could sell anything to anyone. Great lines come to mind like: "Sales are contingent upon the attitude of the salesman - not the attitude of the prospect." (W Clement Stone) "The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesperson." (J.C Penny) "The book salesman should be honored because he brings to our attention, as a rule, the very books we need most and neglect most." (Confucius).

There other great quotes speaking to other professions' success related to salesmanship: "I think basically an actor is a salesman." (Paul Lynde) or, "The good lawyer is the great salesman." (Janet Reno) and finally, "I don't like losing a ballgame any more than a salesman likes losing a sale." (Early Wynn)

Sales drive everything in life; to succeed in anything you need to sell. You can be a brilliant architect but if you cannot sell yourself your brilliance will have a small audience. You can be a genius doctor or scientist but without the ability to sell, your knowledge may be ignored. Sales are success.

If sales are that important why is word 'sales' regarded with such low esteem? Why is salesperson been replaced by titles such as a Director or Vice President or even worse, marketing? Sales are a good thing; they are a necessary component of success. Natural born salespeople should be honored not disregarded.
Posted 3 days, 9 hours ago on July 6, 2011
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