Starboard Commercial Real Estate

Starboard TCN Worldwide Commercial Real Estate | October 13, 2009

A common theme I am hearing from sales organizations is "where is everybody?" Sales offices involving outside sales are seeing their offices go quiet during the day. With the advancements in remote access software as well as the emails on cell phones, more salespeople are staying mobile instead of coming into the offices. A number of sales offices use their offices today for weekly meetings and training but often times during the day they are simply empty.

Back in the late 80s the idea of "hoteling" was introduced. Firms did not offer private offices or workstations for individual employees, but shared spaces where people could simply plug in the laptops and work on at any desk that was available. The concept failed for a variety of reasons. First the loss of synergy and connection to the company was a major problem. Second, the loss of a personal space that belongs to each employee was another.

Today things are different. First there is a broader acceptance of mobile business. Next with the expansion of new communication tools such as IM services, Twitter, Facebook, Skype and text messaging people have more ways to stay connected.

Back in 2001 Microsoft and the Korean government agreed to create a brand new city called the Digital City in Korea. This city would be created from scratch studying new ways on how to do business with the introduction of new technology. Instead of traditional offices, the offices in Digital City would look more like a hamburger stand. Booths instead of desks are provided where employees can collaborate while "wirelessly" hooked up. Offices are colorfully decorated with flat screen televisions throughout offering updated news and entertainment. The idea of an office is to offer a place to work as well as a place to collaborate with fellow employees in a relaxed setting. In a way it offers what a convention usually provides, a chance for employees to get to know each other better while allowing firms the ability to educate

As the sales office's leases start coming up, expect the sales offices to get smaller. Sales offices have to meet today's marketplace and the next generation of salespeople that are far more accustomed to be on their own and mobile. Yet firms have to still create an environment that will bond their employees to them. Otherwise firms will have a difficult time holding employees long term and facing a constant revolving employee base.
Posted 10 years, 1 month ago on October 13, 2009
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Re: The New Sales Office Layout
I have so much technology, but I also find that you must get tegether to make things happen. We are now with my team trying to meet once a week. Seems simple but it is hard to get everyone on board. However, things only happen if they get to cook a bit. I also find that the office is necessary for all the back up team. It seems though they are working more and more on their own. Offices can be smaller and provide more services for the agents. Helping them in their quest to perform.

2009/10/14 by Richard Stabile Bergen County Real Estate wwwReply
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